2021 2022 blog

the fitness cult Mission Statement

A company’s mission statement is so important – it is very telling of the company culture, priorities, and values, and presents a very clear picture of what to expect as a client.

“I will not be beat. I will never give up. I am on a mission. That is the Michael Scott guarantee.”

I launched the fitness cult out of my one-bedroom apartment shortly after becoming certified for independent practice as a personal trainer. I’d been in the fitness industry for years and tried joining a few different corporations as a trainer, and I knew from first-hand experience as a trainer and as a client that there were gaping holes in the fitness industry, particularly for women!

That’s why I decided to take this major leap and create my own personal training business; where I could call the shots and dictate the culture and treatment for my clients. My partner and I joke that the fitness cult is my (our) baby, but it really has been an enormous labor of love to create a space that I saw was so severely lacking in the industry.

I truly value fitness – not only for its health benefits, but also as the activity itself, not to mention the myriad of other benefits it can represent. I wanted to take my passion and appreciation for fitness and manifest it in a community full of diversity, encouragement, and fun! These values are absolutely paramount to me and to my business, our culture, and our clients; and with that, I crafted our mission statement:

the fitness cult is all about enriching the lives of our community and making fitness fun through a balance of passion and encouragement.

It is my biggest wish that you experience that passion, encouragement, balance, and – of course – fun with every single workout, group class, challenge, and program you accomplish with us! I believe that fitness is for everyone, and take great pride in creating workouts and programs designed with you specifically in mind to meet your goals and complement your lifestyle.

A workout should not be a punishment; 40 minutes of torture for daring to have a body that does not match the photoshopped and airbrushed images we are spoonfed as a society. A workout is an opportunity to connect with your body and honor it, and in that, you honor yourself. You only get one body afterall (in this dimension, anyway), and should be free to celebrate it and nurture it through movement.

If any of this resounded with you, I would love to continue the conversation and to talk with you about your goals! Please feel free to comment on this post or reach out to me personally anytime at the fitness cult would not be the amazing space that it is without our amazing community, and I so cherish each and every one of you!

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